Shannon McKnight
- Role
- Associate Director, Growth & Partner Marketing at SiriusXM
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Shannon McKnight
At SiriusXM and Pandora, my role as Director of Partner Marketing & Growth involves…
Experience
Associate Director, Growth & Partner Marketing
Sep 2021 — Present
Source, negotiate, and execute strategic marketing, and growth partnerships to drive trials, new users, and listenership for SiriusXM and Pandora.\\\\n-Lead and develop marketing strategy for App Store Optimization for the Apple App Store and Google Play Stores, increase engagement and acquisition alongside internal teams like Paid Acquisition, Brand, Product, and Lifecycle Marketing.\\\\n- Work with partners like Apple, Google, content partners, and consumer electronics brands platforms to develop co-marketing solutions alongside internal stakeholders from business development, consumer marketing, CRM, multicultural marketing, content licensing, curation, and more.\\\\n- Serve as subject matter expert for in-app content across SiriusXM and Pandora with emphasis on serving up inclusive, highly-engaging content using analytics and segmentation to determine strategy.\\\\n- Develop, coordinate, and implement Product Marketing strategy for the SXM App.\\\\n- Liaise and co-develop Product Marketing strategies and App Store Optimization with the SiriusXM Canada team.\\\\n- Event support for Atlanta experiential activations including in-office events and venue performances.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Agnes Scott College
BA, Political Science, Art History, Spanish
Skills
- Marketing Strategy
- Advertising
- SEO
- Public Relations
- Branding & Identity
- Digital Media
- Social Networking
- Nonprofits
- Online Marketing
- Logo Design
- Research
- Event Planning
- Event Management
- Web Design
- Project Management
- Broadcast
- Non-Profits
- Social Media Marketing
- Editing
- Marketing
- Marketing Communications
- Press Releases
- Blogging
- Adobe Creative Suite
- Online Advertising
- Newsletters
- Music Licensing
- Music Industry
- Copywriting
- Social Media
- Graphic Design
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