Shannon Barowich Felton

Regional Manager- Southeast, Aveleda Inc Usa @Aveleda

US

Manages entire Aveleda business in 10 markets to include FL, GA, MD, VA, DC, NC, SC, AL, TN, KY and Puerto Rico. • Responsible for all State Financials: Budgets, Depletions, Pricing, and Profit Analysis.• Drives the decision process to meet nationwide objectives and business forecasts. Ensures the entire division is operating functionally and profitably.• Responsible for 80% focus on distributor management and 20% focus in field • Develop market plans and programming with Distributor Partners to ensure Aveleda goals are being met.• Manages the execution of standards within the Distributor Partners, including holding the distributor accountable to meet goals and implement market plans effectively.• Build relationships with top key accounts.• Works closely with National Chain Account Managers at the distributors to ensure national on/off premise strategies are executed.• National Chain Responsibility– Total Wine and More, Target and Publix’s

Wine & Spirit Education Trust

Distinction, Wine and Spirts