Shannon Leocata Figueras
Senior Marketing Manager St Germain @Bacardi
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WORK HISTORY
Senior Marketing Manager St Germain @Bacardi
Leader/Story Builder/Strategy Architect Lead the St~Germain trade marketing team to connect strategy to execution with bold and disruptive choices. Developed, fostered and implemented new ways of working and programming for a team of three regional marketing managers and seven full-time brand ambassadors leading the brand to a +35% growth vs. a historic 2021 fiscal year in the U.S. Developed a new suite of commercial programs & POS tools for on & off trade currently driving +6% off-trade growth atop massive new pandemic base garnered and +30% on trade growth in top tier advocacy and image on-trade accounts.
EDUCATION
University of Sydney
Marketing Communications
Boston University
BS Communications, Journalism
SKILLS
ABOUT SHANNON LEOCATA FIGUERAS
As a seasoned marketer I combine dedication to effective communication with sales and…
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