Shannon Lee Kowalczyk
Political, Government and Advocacy Advertising at Roku
- Role
- Senior Account Executive - Political, Advocacy and Government at Roku
- Location
- Silver Spring, MD, US
- LinkedIn followers
- 500 followers
About Shannon Lee Kowalczyk
Digital media expert with strong experience in both corporate and political advertising. Driver of several first to market digital programs executed for the political marketing industry. Well rounded background in awareness and direct response media.Skillset:Digital & Mobile Media StrategyProgrammatic BuyingData Segmentation & TargetingPerformance MediaSocial Media Strategy & AdvertisingSearch Engine MarketingDigital Media Analytics
Experience
Senior Account Executive - Political, Advocacy and Government
Oct 2021 — Present · Washington, DC, US
Education
Indiana University Bloomington
BA, Journalism, French
2004 — 2008
Skills
- New Business Development
- Advertising
- Ppc
- Online Marketing
- Social Media Marketing
- Display Advertising
- Sem
- Interactive Marketing
- Strategic Partnerships
- Digital Media
- Media Buying
- Political Communication
- Mobile Advertising
- Digital Marketing
- Web Analytics
- Integrated Marketing
- New Media
- Political Campaigns
- Online Advertising
- Comscore
- Campaigns
- Media Planning
- Interactive Advertising
- Digital Strategy
- Social Media
- Email Marketing
- Start-Ups
- Mobile Marketing
- Analytics
- Doubleclick
- Media Strategy
- Strategy
- Search Advertising
- Rapid Response
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