Shannon Lanphier

About Shannon Lanphier

I create high-performing content that drives business growth. 4.5M+ cross-platform…

Experience

1. Senior Social Media Marketing Strategist

   Sla Worldwide

   Apr 2025 — Present

   Spearheaded social media B2B & B2C strategies for multiple brands (including Pucketts, Lily Palmer & SLA Worldwide) across hospitality, retail, news and education, driving measurable growth and engagement. • Founded and managed brand social presences, crafting visual identity, tone, and messaging for consistency across digital channels.• Filmed, edited, including color correction & grading, audio, and scheduled weekly multi-format content (video, photo, motion graphics, copywriting) optimized for TikTok, Instagram, Facebook and LinkedIn.• Drove targeted inbound engagement by launching the “Party at Puckett’s” social campaign, reaching over 7k views, resulting in multiple musicians proactively reaching out via TikTok to join the restaurant’s live performance queue.• Researched emerging trends and best practices to innovate content and campaign strategy, building a 6% engagement rate or higher across brands.• Leveraged tools (Metricool, Hootsuite) to track performance, analyze data, and adapt content for higher engagement and conversions.• Refined posting schedules and formats using consumer behavior insights to maximize impact.• Managed brand reputation through proactive customer service on social platforms, resolving issues and maintaining positive sentiment.• Led social media teams and coordinated with graphics, retail, and hospitality departments to align strategy with overall goals.

Education

• University of Essex

  Bachelor of Arts - BA

• Dover Grammar School for Boys

  A Level

• Dover Grammar School for Girls

  GCSE