Shannon Sparks
Field Marketing & Event Manager | Turning Experiences into Growth
- Role
- Field Marketing Manager at ServiceNow
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Shannon Sparks
As a data-driven and detail-oriented marketing professional, I bring over 9 years of experience leading high-impact B2B marketing programs across field, partner, and integrated marketing disciplines. My passion lies in building scalable programs and creating exceptional experiences that directly contribute to pipeline growth and revenue.I take pride in blending strategic thinking with strong execution, leveraging tools like Salesforce, Tableau, Marketo, and Asana. Whether planning a multi-city roadshow, executive roundtable, hosting a virtual workshop, or building out a trade show sponsorship, I strive to deliver meaningful value to sales teams, partners, and customers alike.If you\'re looking for a field and event marketer who thrives at the intersection of strategy, creativity, and collaboration—let’s connect!Tools: Salesforce, Marketo, Asana, Splash, Cvent, Wordpress, Google Analytics, Microsoft Office, Google Suite, Jira, Confluence
Experience
Field Marketing Manager
Nov 2025 — Present
Education
Gonzaga University
Bachelor of Arts - BA, Public Relations
Skills
- Wordpress
- Travel
- Public Relations
- Media Relations
- Teamwork
- Ap Style
- Salesforce
- Social Media
- Public Speaking
- Event Management
- Indesign
- Microsoft Office
- Meltwater
- Advertising
- Customer Service
- Research
- Gorkana
- Marketing
- Event Planning
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