Shannon Parsons
Senior Program Manager | Adaptive Marketing LeaderCreating Engaging, Results-Driven Campaigns Across Digital, Social, and Customer Experience Channels
- Role
- Sr Creative Project Manager at Viral Nation
- Location
- Dearborn, MI, US
- LinkedIn followers
- 500 followers
About Shannon Parsons
I’m a creative problem-solver and strategic program manager who thrives at the intersection of storytelling and operations. With 10+ years of experience managing integrated campaigns across digital, social, and content ecosystems, I’ve led cross-functional teams to deliver impactful work for brands like INFINITI USA and Rocket Mortgage.My background in video production and journalism gives me a unique edge—I understand the importance of great content and how to bring it to life across platforms. From launching influencer series to managing Super Bowl campaigns, I take pride in building collaborative relationships, streamlining processes, and delivering with precision.I love leading projects where I can roll up my sleeves, dig in with creatives and strategists, and bring compelling ideas to life.Let’s connect if you’re passionate about content that performs, campaigns that move people, or teams that grow together.
Experience
Sr Creative Project Manager
Aug 2025 — Present
Education
University of Michigan-Dearborn
Bachelor’s Degree, Journalism and Screen Studies
2010 — 2014
Skills
- Film Editing
- Higher Education
- Social Networking
- Communication
- Photoshop
- Social Media Marketing
- Avid Media Composer
- Fundraising
- Teamwork
- Film Production
- Social Media
- Concur
- Event Planning
- Scheduling
- Project Management
- Graphic Design
- Microsoft Office
- Training
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