Shannon Kinney
Project Lead Branded Content Project @Local Media Association
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WORK HISTORY
Project Lead Branded Content Project @Local Media Association
I am the project lead for four cohorts of media company teams over the next year to go through 12 week intensives to learn, develop and implement strategies to increase revenue and develop sustainable business models by leveraging branded content. We help them develop business strategies and model, identify and train sales and fulfillment resources, approach customers and close sales.
EDUCATION
University of Maine
BA, Journalism, Advertising
Georges Valley High School
Graduated with Honors & National Honor Society, College/University Preparatory and Advanced High School/Secondary Diploma Program
SKILLS
ABOUT SHANNON KINNEY
For more than 30 years, I have worked at the intersection of marketing, media, technology, and entrepreneurship. Along the way, I have helped more than businesses and organizations grow, adapt, and thrive online. That includes small businesses, nonprofits, media companies, and some of the most recognizable names in tech.I am the Founder and Client Success Officer of Dream Local Digital, a digital and social media agency that partners with small- and mid-sized businesses, media companies, and ad agencies across North America. Our work is focused on helping businesses simplify marketing, show up with clarity, and drive real results. I am also the creator of the SkillsBuilder Marketing Coach Program, designed to empower business owners and teams with practical, human-centered marketing education they can actually use.Over the years, I have been honored to be named a MaineBiz Woman to Watch and Local Digital Innovator of the Year by the Local Media Association. I also served on the Local Media Association Board of Directors for 10 years, helping guide the industry through massive digital transformation.My background includes- Helping more than businesses, organizations, and entrepreneurs worldwide through Dream Local Digital- 30 years of consulting experience with media companies globally on web strategy, revenue generation, business planning, and sales- Deep expertise in social media, local advertising, real estate, automotive, recruitment, and classifieds- Speaker and industry analyst on media, social, search, and small business marketing- 30 years in web product and project management, leading more than 50 software product lifecycles- Extensive sales experience across digital marketing services, consulting, and print and online mediaWhat I am most passionate about today is helping business owners and leaders cut through the noise, with a specific focus on female entrepreneurs. Marketing does not have to be overwhelming, performative, or disconnected from who you are. It should be strategic, human, and aligned with your values.On LinkedIn, I share insights on marketing, leadership, entrepreneurship, digital transformation, and what I am seeing work right now for growing businesses. If you are a business owner, leader, or marketer looking for clarity, confidence, and smarter ways to grow, you are in the right place. Follow along, join the conversation, or reach out if you would like to connect. Links: https://shannonkinney.com https://dreamlocal.com https://linktr.ee/shannonkin
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