Shannon Joyce Neal

About Shannon Joyce Neal

Never speak for someone who isn’t telling you the whole story.” AT A…

Experience

1. Vice President of Strategic Communications Influenced National and Local Media Revamped Website

   Dayton Development Coalition

   Sep 2015 — Present · Dayton, OH, US

   SNAPSHOT: I joined this private, nonprofit economic development organization to lead all strategic corporate communications to create cohesive messaging, increase brand awareness, and support community initiatives. Primary functions include executive speechwriting, presentations, investor newsletter, media relations, public relations, social media, content writing, branding, messaging, project announcements, budget management, collateral production, and event planning. SELECTED HIGHLIGHTS: Leadership: Built and lead corporate marketing communications team of 2 direct reports, including talent acquisition, training, coaching, goal setting, and performance management; earning reputation as hands-on, organized leader who removes obstacles to foster success of others Leveraged previous experience and mended fractured relationships with local media through transparent and positive outreach that helped shift public perception Generated positive publicity and shifted national perspective of Dayton via data-driven education and influencing national media to shift messaging Spearhead all corporate communications for high profile events, including messaging, communication strategy, scripting, media relations, and public relations Business Acumen: Revamped outdated website from ground up, including vendor management, content writing, and UI/UX testing; increased traffic more than three-fold Overhauled messaging, creating alignment across entire organization that improved community knowledge base and increased financial support 38% Conceptualized and implemented first-of-its-kind project management software and processes that streamlined operations and slashed costly project revisions Authored nationally-recognized, high-stakes economic development projects, including U.S. Space Command headquarters and leading online retail giant expansion project

Education

• The George Washington University

  Bachelor of Arts