Shannon Couch
Product & Monetization Leader | Transforming Complex Challenges into Scalable Growth | Pricing, Strategy & 0→1 Innovation
- Role
- Director, Product and Pricing at AT&T
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Shannon Couch
I’m often brought in for the hard things.Throughout my career, I’ve stepped into complex situations when something needs to be fixed, built, or reimagined. That might mean transforming an underperforming area, launching something new, closing a strategic gap, or rebuilding a team. I enjoy taking on ambiguous problems and turning them into clear direction that teams can align around and execute.My work sits at the intersection of product, pricing, and growth, where I focus on building strong revenue engines and helping shape the vision and mission that move ideas into real impact.
Experience
Director, Product and Pricing
Sep 2024 — Present
Lead product and pricing strategy for a $9B portfolio serving 61M customers.Deliver long-range financial planning, base optimization, and growth initiatives driving portfolio profitability.Designed and launched nationwide pricing segmentation, exceeding subscriber growth by 33% and multi-product growth by 23%
Education
The University of Texas at Austin
B.S., Corporate Communications
SMU Cox School of Business
Master of Business Administration - MBA, Marketing
Skills
- Direct Sales
- Cold Calling
- Management
- Sales
- Salesforce.com
- Customer Service
- Telecommunications
- Networking
- Wireless
- Sales Process
- Solution Selling
- Account Management
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