Shannon Murray
Executive Director leading revenue growth through innovative video content.
- Role
- Executive Director, Global Consumer Revenue Video at Condé Nast
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Shannon Murray
I’m a creative leader who turns ideas into engaging, revenue-driving content. I excel at…
Experience
Executive Director, Global Consumer Revenue Video
Oct 2021 — Present · New York, NY, US
Spearhead the creation of new content to drive consumer revenue, including commerce, subscription, and membership initiatives, by leveraging advanced knowledge of digital metrics and data analytics.Identify and collaborate with third-party companies to develop monetizable video content, such as paywall content aligning with brand propositions.Act as a creative liaison between CNE functions, Global Editorial teams, Branded Entertainment, and Global Consumer Revenue teams to ensure alignment of video programming strategies with business objectives.Oversee the video programming strategy for Vogue Club, coordinating efforts with Video Strategy, Editorial, Audience Development, and Consumer Revenue teams to engage existing fans and attract new revenue-generating viewers.Collaborate with Global Production to establish efficient workflows from inception to execution, ensuring quality, consistent communication, swift decision-making, efficient budgeting, scheduling, and deadline enforcement.
Education
Hofstra University
Bachelor of Arts
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.