Shannon Janeczek

About Shannon Janeczek

I’m a communications and marketing strategist who thrives at the intersection of…

Experience

1. Communications Strategist

   DTE Energy

   Jan 2025 — Present · Detroit, MI, US

   Responsible for coordinating all aspects of ribbon cutting and groundbreaking events at new solar facilities. Managed vendors for all logistical needs - tent, a/v, video, photo, catering, seating, shuttle services. Designed online invitations for internal and external attendees and managed RSVPs. Coordinated all needs for each ceremony, such as custom-printed ribbon, logoed shovels, speaker notes and media talking points. Wrote and sent media advisories and pitched media ahead of event- Writing press releases and setting them up in Meltwater/Cision for scheduled wire placement- Developing post-event media reports on coverage- Writing blog posts (200-450 words) on employee features, utility industry, events, and volunteer activities, and edited content for several customer-facing newsletters- Writing talking points for various reactive and proactive media statements- Writing organic social media posts- Coordinating paid social media strategy and assist with asset creation- Managing agency asset development and targeting for $500k statewide advertising- Coordinating external donations outreach for large annual fundraiser- Coordinating print, email, web, and event requests to creative team via Adobe Workfront- Documenting event coordination process- Posting blogs and news on internal Sharepoint sites and on external Wordpress sites- Coordinating tabling internal events for business partners.DTE highlights: Increased click-through and open rates on monthly emails for enrollment acquisition by reducing copy and utilizing A/B testing

Education

• Eastern Michigan University

  Bachelor of Science, Creative Writing, Literature & Linguistics

  1988 — 1992

• Emerson College

  MA, Book Publishing

  2000 — 2005

• Muskegon High School

  Diploma, Drama, English

  1985 — 1988

Skills

• Writing
• Editing
• Web Content Management
• Digital Photography
• Publishing
• Event Planning
• SEO
• Marketing Communications
• Copywriting
• Books
• Advertising
• Magazines
• Social Media Marketing
• Proofreading
• Digital Media
• New Media
• Marketing Copy
• Marketing Management
• Microsoft Office
• Ebooks
• Email Marketing
• Content Strategy
• Marketing Strategy
• Blogging
• Brochures
• Online Publishing
• Copy Editing
• Marketing
• Creative Writing
• Direct Mail
• Editorial
• Content Management
• Online Marketing
• Content Development
• Social Media
• Publicity
• Trade Shows
• Publications
• Digital Marketing
• Newsletters