Shannon Gilpin

Experience

1. Co-founder

   Nonnahs Marketing

   Aug 2013 — Present · Phoenix, AZ, US

   Digital marketing agency specializing in social media content creation, content management, paid media advertising, and photography. The agency has grown to serve over 50 professionals and 180 social accounts in the medical field, professional field, and boutique businesses.• Management - Oversee 15 employees in sales, marketing, social media content creation, email marketing/blogging, graphic design and paid media advertising. Train new employees to understand their duties and excel in their department. Handle the on-boarding/off-boarding of employees to smoothly transition with current roles in agency. Focus on collaboration between teams to execute cross-functional marketing initiatives. • Operations - Manage the business operations of Nonnahs Marketing including invoicing, payroll, employee acquisition, employee/department relations to ensure the agency runs smoothly.• Account Management - Work with prominent accounts in client/company relations, develop organic content strategy & content campaigns for seasonal focuses. Balance multiple projects and deadlines for each client. Collaborate with agency partners for significant launches for a cohesive brand presence. Create paid advertising funnels to increase amount of new clients. Execute daily/weekly communication between client and team to ensure best results for deliverables.• Marketing & Social Media - Develop and manage internal and external marketing campaigns for the agency including social media content creation + management, paid advertising, web design, graphic design/animations, and SEO campaigns to increase brand awareness. Emphasis on staying up to date on new social media tools, trends, and best practices • Paid Advertising - Create complex paid advertising funnels for clients on Facebook/Instagram to acquire leads through unique copy/creative, custom targeting audiences, landing pages, email marketing, and retargeting campaigns.

Education

• Arizona State University

  Bachelor's Degree, Marketing, Digital and Integrated Marketing

  2013 — 2017

• The University of Manchester

  Relevant Courses: Marketing & Entrepeneurship, Marketing

  2014 — 2015

Skills

• Microsoft Powerpoint
• Advertising
• Public Speaking
• Microsoft Office
• Social Networking
• Social Media Marketing
• Management
• Photography
• Brand Development
• Facebook
• Powerpoint
• Marketing
• Microsoft Word
• Customer Service
• Digital Marketing
• Leadership
• Event Planning
• Social Media