Shannon Fujimoto

Experience

1. Senior Media Strategist & Buyer

   Mvnp

   Mar 2023 — Present · Honolulu, HI, US

   Develop comprehensive media strategies tailored to the unique goals and challenges of each client- Identify key target audiences, channels, and platforms for maximum reach and engagement- Collaborate with internal teams to create strategic roadmaps for paid media across platforms- Recommend advertising strategy and placement ideas- Develop budget allocations and final buy recommendations - Create media proposals, recommendations, and client presentations- Execute tactical digital and traditional multi-channel media campaigns ensuring launch readiness- Day-to-day management of media campaigns including reporting, Test & Learn, ROI analysis, and optimization- Track analytics to maximize client business and marketing objectives- Report on performance and analyze data to determine results and actionable learnings, as well as ongoing quantitative assessment and KPI improvements to maintain effectiveness- Keep up-to-date on industry trends and updates to identify how to best apply them to client initiatives- Maintain media plans, budgets, and billing/invoices

Education

• Pearl City High School

  High School Diploma

  1998 — 2002

• University of Hawai‘i - Shidler College of Business

  BBA, Marketing

  2002 — 2006

Skills

• Marketing
• Broadcast
• Publishing
• Radio Advertising
• Digital Media
• Advertising
• Magazines
• Publications
• Editing
• Trivia
• Television
• Multimedia
• Social Media Marketing
• Social Media
• Marketing Strategy
• Media
• Copywriting