Shannon Riley

About Shannon Riley

Multi-talented marketing professional with 15+ years of design operations, strategy, and program management experience. Passionate about relationship building, organization, and efficiency, with a strong attention to detail. Keen sense of humor and penchant for classic muscle cars and all things pop culture.Highlights:• Co-built a creative team for Meta from the ground up. Established engagement models with cross-functional partners, managed resourcing and project workflows, and owned roadmapping and budget forecasting. Rolled out a new creative direction for Facebook Ads and Business products, driving adoption across Product Design, Brand Design, and Marketing.• Pitched and won the Lucid Motors account, working together with Tolleson\'s Principal, Creative Director, and Lead Strategist. Tolleson went on to help Lucid, a new California-based car company, realize their vision for luxury mobility and successfully launch their product.• Helped launch the digital experience for Coalesse, a new brand in the contract furniture space that evangelized the work/life trend. Worked collaboratively with client stakeholders, internal creative teams, and development partners in defining and executing digital strategies across all touchpoints, from e-commerce to social media.

Experience

1. Design Operations Lead, Ai

   Atlassian

   Jun 2024 — Present · Los Angeles, CA, US

Education

• University of Connecticut

  M.A., New Communication Technologies in Organizations

  1996 — 1997

• Eastern Connecticut State University

  B.S., Communication

  1992 — 1996

Skills

• Art Direction
• Adobe Creative Suite
• Program Management
• User Interface Design
• Css
• Microsoft Powerpoint
• Digital Media
• Information Architecture
• Strategy
• Interaction Design
• Social Media
• Interactive Marketing
• Account Management
• Branding & Identity
• Dreamweaver
• Illustrator
• Interactive Advertising
• Cms
• Microsoft Excel
• Advertising
• Photoshop
• Project Management
• Writing
• Marketing
• Microsoft Office
• Sales
• Program Development
• Management
• Brand Development
• Web Development
• Business Strategy
• Javascript
• Business Development
• Digital Marketing
• Publishing
• Indesign
• Content Management
• Multimedia
• Copywriting
• Web Design