Shannon Gray-Winter

About Shannon Gray-Winter

I have two passions: music and the written word (be it online or on paper). Quality…

Experience

1. Senior Marketing Copy Manager & Arc Project Manager

   Kensington Publishing

   Apr 2008 — Present

   As Senior Copy Manager, I turn entire books into a line (or 2!) of captivating content while also solely Project Managing ARCs. In an ever-changing climate with a myriad of consumer choices—from streaming to interactive apps, & more—I ensure the visibility of a book by making its content compelling, competitive, & must-have. Many of our authors like Lisa Jackson, Fern Michaels, William W. Johnstone, & Joanne Fluke are consistent New York Times bestsellers, & emerging authors choose our company for the creative & robust marketing campaigns. Day-To-Day: I am the Senior Copywriter & Copy Editor for an average of 900 annual digital & print ads featured in The New York Times, New Yorker, Entertainment Weekly, Southern Living, USAToday.com, & more. Content Manager for all written marketing copy in both print advertising & online outlets. I create clever, concise, revenue-generating marketing content ranging from print media advertising to seasonal catalogs (25-100 pages each). I also copy edit all marketing & promotional content—including 12 monthly catalogs, 4 new release booklets, & 8 monthly newsletters—to ensure consistent brand messaging. Project Manager of Advance Reader Copies, averaging around 350 titles annually. ARCs develop early publicity & build buzz. I manage the entire process—with its many moving parts—navigating every department, every change, & every component, from publicity-driven cover copy conception to distribution within our in-house sales team & Penguin Random House’s sales force. The ARCs I manage guarantee exposure from major reviewers in both print & digital outlets, & in turn, make or break a book\'s visibility. Additionally, I was the sole client liaison & content coordinator for all paid online marketing promotions. I created & fostered relationships with a myriad of media outlets from Goodreads to Reading Group Choices to place advertising on reader-based websites to generate maximum exposure for the authors & their books.

Education

• East Carolina University

  BA, Communications, Journalism, English

Skills

• Radio Broadcasting
• Online Advertising
• Team Building
• Search Engine Optimization (SEO)
• Client Liaison
• Online Marketing
• Dj
• Radio
• Press Releases
• Newsletters
• Marketing Copy
• Copywriting
• Blogging
• Advertising
• Copy Editing
• SEO Copywriting
• Radio Host
• Web Content
• SEO
• Creative Writing
• Web Content Writing
• Editing
• Creative Writer
• Voice Over
• Makeup Artistry
• Event Planning
• Social Media
• Marketing Management
• Social Media Marketing
• Marketing
• Music