Shannon Cronin
Channel Strategy & Partnerships Growth | OEM & ISV Alliance Management | Servant Leader & Mentor | AI, Cloud & Data Strategist | Vertical Market Strategy | Customer-Centric Executive
- Role
- Director, Alliances and Isv Business Development at TD SYNNEX North America
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Shannon Cronin
With over 28 years of experience in the IT industry, I take a collaborative approach to empower channel partners in monetizing Data and AI solutions. By utilizing the Destination AI support framework, the team aggregates multi-vendor sales plays and enablement resources to deliver modern, comprehensive solutions that unlock new revenue streams. As Director of Alliances and AI Ecosystem GTM, the focus is on facilitating partnerships, expanding vendor relationships, and staying at the forefront of Data and AI trends. Expertise spans AI, data analytics, IoT/Edge, and process optimization, ensuring partners are equipped to navigate today’s evolving business landscape.
Experience
Director, Alliances and Isv Business Development
Oct 2024 — Present · US
I am passionate about helping channel partners monetize AI. By leveraging TD SYNNEX Destination AI support framework, partners can access aggregated multi-vendor sales plays and enablement resources to offer comprehensive solutions that meet today\'s modern business requirements and open new revenue streams. Success lies in collaboration, continuous learning, and strategic partnerships. Engage with me for support to stay up to date with AI trends and the latest technologies via expanded relationships with TDS vendors, ISV and services providers.
Education
San Diego State University
Bachelor's degree, Graphic Design
Skills
- Web Marketing
- Salesforce.com
- Sales Enablement
- Demand Generation
- Account Management
- Channel Sales
- Sales Operations
- Professional Services
- Customer Service
- Strategy
- Partner Management
- Program Management
- Management
- Strategic Partnerships
- Negotiation
- Marketing Management
- Product Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Integrated Marketing
- Proposal Writing
- Competitive Analysis
- Sales
- Marketing
- Sales Process
- Leadership
- Business Alliances
- Business Development
- Digital Marketing
- Go-to-Market Strategy
- Market Planning
- Event Planning
- Multi-Channel Marketing
- Lead Generation
- Vendor Management
- Managed Services
- Advertising
- Market Research
- Enterprise Software
- Strategic Planning
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