Shannon Coco
Sales, Marketing, and Strategy Leader at Kerry | Growth Catalyst for Food & Beverage
- Role
- Senior Sales and Marketing Director at Kerry
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Shannon Coco
Commercial and strategy leader in the global food and beverage industry with experience across every major category and a track record of turning consumer insight, technical capability, and market trends into scalable products, platforms, and revenue growth. I have partnered with leading brands across North America and Europe to expand categories, unlock new markets, and drive innovation that wins with consumers.My leadership approach is shaped by an anthropological perspective, with a deep curiosity about people and the cultural and behavioral drivers behind how they eat. This perspective guides how I define strategy, lead cross-functional teams, and deliver commercial results.At Kerry, I lead regional New Customer Development and marketing and strategy for the North American Meat business, responsible for market expansion, new customer growth, and aligning commercial, R&D, culinary, and insights teams to accelerate innovation and drive revenue impact.
Experience
Senior Sales and Marketing Director
Jun 2025 — Present
Eatablished Kerry’s new sales development team, creating outbound prospecting and inbound qualification processes. • Develop customized partnership models for new customers, resulting in improved conversion, pipeline and win rates.• Lead strategic initiatives and customer partnership as the Meat marketing leader, enhancing brand visibility and market penetration
Education
UCD Michael Smurfit Graduate Business School
Master's Degree
UCD Michael Smurfit Graduate Business School
Executive Education Diploma in Strategic Growth
Wheaton College Massachusetts
Bachelor of Arts (BA)
Maynooth University
Semester Abroad
Skills
- Teaching
- Entrepreneurship
- Sales Management
- Product Innovation
- Data Analysis
- Consumer Insight
- Content Marketing
- Project Management
- Event Planning
- Strategic Communications
- Program Development
- Market Research
- Qualitative Research
- Student Affairs
- Marketing
- Community Outreach
- Higher Education
- Strategic Leadership
- New Business Development
- Digital Marketing
- Music Performance
- Social Media
- Fundraising
- Marketing Strategy
- Leadership
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