Shannon Clark

Experience

1. Director, Marketing and Advocacy

   US WorldMeds

   Apr 2022 — Present · Louisville, KY, US

   Research and lead strategy for emerging markets for the naloxone product ZIMHI. Support marketing and advocacy activities for rare disease and recovery/naloxone pharmacy products. Create and drive the advocacy strategy for USWM in support of our corporate strategic mission. Create an action plan for each advocacy partner that reflects their unique mission and values and drives effective and valued partnerships for the naloxone product ZIMHI. Maintain productive and open lines of communication across multiple internal departments and staff including, but not limited to: Medical Affairs, Corporate Affairs, Clinical Development and Commercial. Represent the company at external advocacy group meetings; report back advocacy community feedback to internal audiences as well. Partner with colleagues in social media and internal communications to ensure the patient voice is compliantly reflected. Skills: Marketing Strategy · Search Engine Marketing (SEM) · Customer Acquisition · Multi-Channel Marketing · Customer Insight · Brand Awareness · Business Strategy · Customer Retention · Relationship Building · Risk Management · Strategy Planning · Market Analysis

Education

• Indiana University Southeast

  BA, Bachelor of Arts, Major Communication/Theatre, Minor Production Supervision

  1992 — 1997

• Our Lady of Providence High School

  General, General

  1988 — 1991

• Luiss Guido Carli University

  International Business

  2015 — 2015

• Bellarmine University

  Master of Business Administration (MBA) W. Fielding Rubel School of Business, Business and Personal/Financial Services Marketing Operations

  2014 — 2016