Shannon Carroll
Marketing & GTM Leader | Pipeline & Revenue Growth | SaaS + Healthcare Technology
- Role
- Head of Marketing at Clarify Health Solutions
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Shannon Carroll
I’m a marketing executive with 15+ years of experience driving growth in enterprise SaaS and healthcare technology. I specialize in building integrated go-to-market engines that accelerate pipeline, strengthen brand presence, and align cross-functional teams around shared revenue goals.My work spans demand generation, GTM strategy, digital performance, content, product marketing, and marketing operations. I partner closely with Sales, Product, Customer Success, and Revenue Operations to design full-funnel marketing systems that scale.As a player–coach leader, I balance strategic direction with hands-on execution—whether launching new SaaS solutions, creating high-performing demand engines, improving attribution and reporting, or optimizing digital experiences to increase lead quality and conversion performance.Core strengths include:• Demand generation & pipeline growth• GTM strategy & product launches• Brand, content, and digital strategy• Marketing operations, automation & analytics• Cross-functional leadership & commercial alignment• Team building and leadershipI’m passionate about helping mission-driven healthcare organizations transform how they serve patients, providers, and communities through data, insight, and technology.
Experience
Head of Marketing
Jan 2026 — Present
Education
University of Wisconsin-Madison
Bachelor of Business Administration - BBA, Information Systems, Analysis and Design
1997 — 2002
University of St. Thomas
Master of Business Administration (MBA), Business Administration and Management, General
2010 — 2014
Skills
- Healthcare
- Business Development
- Product Strategy
- Email Marketing
- Management
- Product Management
- Strategy
- E-Commerce
- Program Management
- Marketing
- Mobile Devices
- Product Development
- Vendor Relations
- Marketing Communications
- Competitive Analysis
- Project Planning
- Product Marketing
- Social Media Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Leadership
- Strategic Planning
- Product Launch
- Strategic Partnerships
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