Shannon Bryant Martinez

About Shannon Bryant Martinez

Marketing communications strategist and tactician who creates realistic processes based on an organization\'s unique strengths and needs. I\'ll get your ducks in a row!Successes spanning corporate brand marketing to non-profit community engagement. My ideal role is in the hub of communications at an innovative, conscientious organization. MISSION: to be a catalyst for sustainable, inclusive, and equitable progress that makes a lasting and positive impact on people, communities, and the planet.VISION: a world made up of healthy, safe, nurturing communities with equitable access to resources including health, education, recreation, transportation, and meaningful connections to lead a full life. VALUES: listening, advocating, and collaborating to build trust.Specialties: Marketing Process Improvement, Content Marketing, Communication Strategy, Marketing Partnerships, Integrated Marketing, Product Marketing, Customer Experience/User Experience

Experience

1. Marketing Consultant

   Arcturus Marketing

   Nov 2022 — Present · Orange County, CA, US

   A vetted email marketing expert performing account review, strategy, and improvements for select Mailchimp customers • Analyze effectiveness of audience management, key performance indicators, best practices, and customer journeys • Educate and coach clients on use of Mailchimp features and how to maximize their benefits through optimization and testing• Coach clients on new strategies and tactics to improve KPIs including open rates, click rates, engagement, and revenue

Education

• University of Nebraska-Lincoln

  BA, English