Shannon Ashmus
Senior Sales Leader with 25 years experience
- Role
- Director Channel Strategy, Planning, and Development at WK Kellogg Co
- Location
- Kalamazoo, MI, US
- LinkedIn followers
- 500 followers
About Shannon Ashmus
Executive SummaryMarketing & Sales professional with a track record of success applying analytical and creative talents to devise business and marketing strategies that increase sales and profit. Exceptional ability to use in-depth category and brand knowledge to increase market share, boost brand awareness, and influence brand presence. Strong verbal, written, and interpersonal communication skills, including public speaking and presentation. Effective team leader focused on talent development, motivation and relationship building in a diverse business culture.
Experience
Director Channel Strategy, Planning, and Development
Oct 2023 — Present · Kalamazoo, MI, US
Education
University of Phoenix
Master of Business Administration - MBA, Business Administration and Management, General
Concordia University-Wisconsin
Bachelor's degree, Business Administration and Management, General
University of Phoenix
MBA, Business
2008 — 2010
Concordia University-Wisconsin
Business
1997 — 1999
Skills
- Grocery
- National Accounts
- Tactical Sales Planning
- Pricing
- Competitive Analysis
- Iri
- Crm
- Retail
- Nielsen
- Forecasting
- Trade Marketing
- Consumer Products
- Customer Insight
- Shopper Marketing
- Management
- Strategic Planning
- Cross-Functional Team Leadership
- Fmcg
- Ac Nielsen
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