Shannon-Ashley Fallon
Event Marketing & Operations Leader | Enterprise SaaS | Demand Generation | Event Technology
- Role
- Senior Event Operations Manager at Fidelity Investments
- Location
- Hartford, CT, US
- LinkedIn followers
- 500 followers
About Shannon-Ashley Fallon
A seasoned event operations professional with extensive experience in event planning, data strategies, and instructional communication. Currently serving as Senior Event Operations Manager at Fidelity Investments, leading initiatives to modernize event technology operations and streamline processes for enterprise-wide events. With over a decade of experience in the events industry, I specialize in leveraging data-driven strategies and innovative solutions to optimize event execution. I am passionate about enhancing operational efficiency, creating scalable workflows, and collaborating with cross-functional teams to deliver impactful results.
Experience
Senior Event Operations Manager
Aug 2024 — Present · Smithfield, RI, US
Brought on as a strategic consultant to revamp event technology operations across Fidelity’s enterprise-wide events program, with a focus on streamlining intake processes, centralizing data, and maximizing the power of Cvent. Leading transformative initiatives to modernize backend systems, create scalable workflows, and enhance data-driven decision-making across over 1,600 events annually.
Education
Florida Atlantic University
Bachelor's degree, Interpersonal Communications
Florida International University
Mass Communication/Media Studies
Skills
- Event Planning
- Spanish
- Blogging
- Email Marketing
- Marketing
- Account Management
- Market Planning
- Market Research
- Editing
- Brand Development
- Online Marketing
- Marketing Communications
- Budgeting
- Integrated Marketing
- Brand Management
- Marketing Strategy
- Social Networking
- Social Media
- Marketing Research
- Research
- Budgets
- Sales
- Online Advertising
- Media Planning
- Management
- Press Releases
- Digital Media
- Promotions
- Customer Relations
- Direct Marketing
- Social Media Marketing
- Cvent
- Corporate Communications
- Powerpoint
- Strategic Planning
- Public Speaking
- New Business Development
- Sponsorship
- Public Relations
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