Shannon Amundson

About Shannon Amundson

I love connecting dots to create a brighter future. As an experienced insights, operational, and financial leader this means that I\'m able to look across opportunities and find connections in people, data, and insights to identify impactful solutions that drive growth, moving the business and people toward their goals.I’m at my best when there\'s ambiguity, the pace is fast, and there’s a problem that needs a strategic approach to ensure the solution will stand the test of time. Even better, make it a complex problem that impacts cross-functional stakeholders and where creativity can be applied.Throughout my career I’ve sought out roles to provide me with new experiences and leadership opportunities. This has included strategic, analytical, financial and operational roles. The end result is that I’m able to synthesize cross-functional situations quickly and convey complex messages to an enterprise-wide set of partners and stakeholders.

Experience

1. Sr Director, Shopper Insights & Strategy

   PepsiCo

   Feb 2021 — Present · Minneapolis, MN, US

   I lead a team of shopper experts across North America to deliver strategic insights and optimized commercial solutions to drive growth with PepsiCo\'s retail partners. My role entails extensive cross-functional collaboration, focused on shaping the strategic narrative of the company\'s shopper insights to support sustainable growth and position PepsiCo as a thought-leader in the marketplace.Joint Business Planning Leadership: As a leader in the JBP process, I integrate shopper needs and perspectives across Sales, Marketing, and Insights to deliver shopper-led storylines, supporting strategic retailer partnerships and unlocking growth opportunities.Cross-Functional Enablement: I enable cross-functional partners to drive growth by offering shopper-based insights and solutions. This includes overseeing the creation and commercialization of content generating 18K+ annual views of content.Thought Leadership: I spearheaded and now sustain the industry-leading thought leadership position for PepsiCo through the launch and ongoing management of pepviz This approach to partnership through PepsiCo\'s proprietary insights and data has helped earn PepsiCo the #1 Kantar Poweranking.Continual Evolution of Team Focus: I am central to the continuous enhancement of the team\'s focus. This progression has been achieved through strategic partner conversations and the development of future-focused deliverables such as The Scoop, Shopper Journey Playbook, and annual shopper insights learning agenda.

Education

• Indiana University - Kelley School of Business

  Master of Business Administration (M.B.A.)

• UMN Carlson School of Management

  Bachelor's Degree, Finance

Skills

• Operations Management
• Sustainability
• Microsoft Excel
• Cross-Functional Team Leadership
• Team Building
• Management
• Retail
• Program Management
• Donations
• Vendor Management
• Supply Chain
• Strategy
• Financial Analysis
• Liquidation
• Project Management
• Leadership
• Forecasting
• Analytics
• Business Strategy
• Strategic Planning
• Process Improvement
• Analysis
• Team Leadership