Shannon Jacobson
Senior Director, Global Brand Marketing @Joie Children's Products, Inc.
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WORK HISTORY
Senior Director, Global Brand Marketing @Joie Children's Products, Inc.
EDUCATION
Liberty University
Bachelor of Science, Communication: Advertising and Public Relations
SKILLS
ABOUT SHANNON JACOBSON
On any given day I play the role of brand strategist, copywriter, product manager, producer, and advisor. In love with high-level ideation and ground-level execution alike, I’m passionate about connecting consumers with a brand they can believe in, building and motivating an excellent team, and getting things done.I lead a brand marketing team bringing together market insights, product features, and competitive analysis to craft compelling messages at the brand and product levels. And as a primary guardian of the brand, I collaborate with high-performing teams around the world to turn assets into activation.Specialties include brand strategy, product marketing, team leadership, and customer relationships. Always problem solving. Big believer in trial by fire as an education. Can be found traveling, lifting weights, or with my dogs.
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