Shannon Walker

About Shannon Walker

Hi, I\'m Shannon! A highly motivated student with the constant desire to learn more and push myself both in my future career and within life in general.I have always had the work ethic and drive to learn and do more. With a keen sense of creativity and passion, I pursued a Marketing degree within the Isenberg School of Management to push my boundaries and comfortability of learning as well as absorb as much information and knowledge as I can within the Marketing world.My hope and desire is to implement and enhance my creativity through the use of Marketing and Advertising. I am most intrigued by the digital marketing sector and career path. Through a variety of classes I have learned key skills to successful digital marketing and the importance of data and market research, which in turn have allowed me to establish tangible recommendations and implementations of these strategies into real world scenarios.In addition to my BBA in Marketing, I also obtained a Business Data and Analytics Certificate through Isenberg, further pursing and pushing my knowledge on different analytic platforms and softwares. The ability to take mass amounts of data and turn it into tangible and easier to use insights is a skill I have been able to implement and hope to continue to grow in knowledge of. I am a hard working, and highly motivated student, eager to implement my growing knowledge and constantly aspiring to learn more. I look forward to pursing my future career with 100% effort and determination.

Experience

1. Field Sales and Marketing Representative

   Techtronic Industries - TTI

   Sep 2025 — Present

   Built and continue to maintain strong relationships with store management while executing merchandising standards, inventory management, resets, and promotional events to maximize sales performance• Utilize and track sales through Power BI, and leveraged performance numbers to make both strategic product placement decisions as well as gain more store floor space for increased sell thru and product visibility• Deliver best-in-class sales, product demonstrations, and in-store training to customers and retail associates, driving brand awareness and increased product conversions

Education

• University of Massachusetts Amherst

  Bachelor of Business Administration - BBA, Marketing

  2021 — 2025

• Isenberg School of Management, UMass Amherst

  Bachelor of Business Administration - BBA, Marketing