Shannon Valladolid-Diaz

Director of Information and Public Relations @Middleton-Cross Plains Area School District

Middleton, WI, US

Implementing public relations and promotional programs to strengthen brand and support business goals.Overseeing strategic event planning, including executive presentation materials and visual presentations.Managing crisis communications, including emergency response strategies and implementation.Building and maintaining relationships with key consumers and media. Directing internal communication efforts and fostering the development of proactive and comprehensive communication programs between leadership team and employees.Oversee the interpretation/translation department, ensuring accurate and timely delivery of services.Manage a team of interpreters/translators, providing guidance and support to ensure high-quality outcomes.Supervise and coordinate front desk reception area operations.Planning, managing and preparing the public relations department budget.Analyzing media commentary to check for consistent and appropriate use of company name and brand.Enhancing exposure opportunities and controlling large, strategic messaging.Collaborating cross-functionally to develop story angles, thought leadership and programs to achieve maximum media exposure. Building and updating crisis communication plans to handle diverse situations.Writing press releases and preparing media kits.

University of Westminster

Bachelor of Applied Science (BASc)

Our Lady of the Lake University

Bachelor of Arts (B.A.)