Shannon Terrell
Lead Writer & Spokesperson @NerdWallet
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WORK HISTORY
Lead Writer & Spokesperson @NerdWallet
Creates engaging, actionable personal finance content, including syndication stories, reviews, and product round-ups. • Collaborates with organic growth managers, product managers, and assigning editors to align content strategy with vertical business plans. • Conducts keyword research, leverages analytics tools, and executes SEO-focused content optimizations to defend rank, increase CTR, improve user experience, and address consumer pain points. • Maintains a comprehensive analytics tracking system to monitor content performance and pitch updates as needed to maintain relevancy and accuracy. • Represents the NerdWallet brand as an official spokesperson, including rapid response radio and television broadcast interviews, written commentary, podcasts and more.
EDUCATION
University of Toronto
Bachelor of Arts - BA, Professional, Technical, Business, and Scientific Writing
SKILLS
ABOUT SHANNON TERRELL
I am an experienced editorial strategist with over a decade of professional digital media experience. I create stories that engage and inform, breaking down jargon-laden topics into concise, actionable content that helps people make financial decisions. I leverage my writing, editing, and content strategy skills to produce high-quality articles that cover a range of personal finance topics.As a spokesperson, I have represented the mission and vision of numerous brands across various national media outlets. I share my insights and expertise on personal finance issues, connecting with diverse audiences and inspiring them to achieve their money goals. My commentary has been featured by Global News, CP24, Bloomberg, and CTV News, among others.
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