Shannon S.
Communications Manager with One World Surgery
- Role
- Communications Manager at One World Surgery
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Shannon S.
My name is Shannon Sotomayor (she/her) and I\'m an experienced digital marketer and…
Experience
Communications Manager
Mar 2023 — Present · Chicago, IL, US
Lead strategic content development and optimization for website, contributing to a 73% increase in website traffic.• Manage and grow multi-platform social media presence (Facebook, Instagram, LinkedIn, X), resulting in 37% average growth in followers and a 74% increase in partner posts, surpassing engagement KPIs.• Own and execute the organization’s email marketing strategy, maintaining a 52% open rate and increasing click-through rates from 3% to 9%, far exceeding industry benchmarks.• Develop and lead an integrated video content strategy in partnership with internal stakeholders and videographers, driving higher audience retention and engagement across platforms.• Create a wide range of collateral including event materials, presentations, and digital/print marketing assets.• Collaborate cross-functionally with development, medical, finance, and executive teams to successfully launch high-impact fundraising campaigns, including targeted mid-year and year-end appeals.
Education
Brown University
Bachelor of Arts (B.A.), Theatre Arts and English
2013 — 2017
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