Shannon Otoole
Strategy-maker | Program Developer | Systems Thinker | Thoughtful Leader | Working with Joy
- Role
- Consultant at Sro Creative Solutions
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Shannon Otoole
Enthusiastic team leader and collaborator. Insightful strategic thinker. Experienced…
Experience
Consultant
Apr 2025 — Present · Chicago, IL, US
AI Startup Marketing> Contributed to business model development, with focus on value creation> Developed and launched go-to-market plan, including user acquisition strategy and budget> Implemented initial user testing and journey mapping to inform early strategy adjustments> Generated marketing and branding initiatives> Defined and tracked KPIs to measure early campaign effectivenesseCommerce Optimization> Optimized Etsy keywords and product profiles to increase visibility and sales.> Managed Amazon storefront profiles to enhance brand presence and customer experience.> Enhanced Shopify product listings and store designContent Direction> Supported the development of a YouTube channel with the purpose of helping Gen Z “emerging adults” who have lost their way.> Provided guidance on design elements, tone, topics, and copy.> Advised on content strategy to ensure a consistent and authentic brand voice
Education
The Ohio State University
New Media & Communication Technology, Minor in Computer Information Science
2014 — 2018
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