Shannon Riley

About Shannon Riley

I’m a Marketing Executive and go to market leader who helps companies turn complex products and ambitious growth goals into clear strategy and measurable revenue impact.Over 20 years across SaaS, healthcare, and enterprise B2B, I’ve led growth, positioning, demand, and GTM initiatives that improve adoption, pipeline performance, and cross-functional alignment. My focus is simplifying complexity so teams can move faster with confidence.I work across the full growth lifecycle, connecting customer insight, product direction, and go to market execution. That includes shaping narratives buyers understand, building demand engines that convert, enabling sales teams, and creating operating systems that scale.In recent years, I’ve built deep expertise in AI enabled marketing and operations. I design practical AI workflows across segmentation, messaging, content, enablement, analytics, and automation to improve speed, consistency, and decision making without sacrificing judgment.I’m also the founder of AssetAI, a self sufficient platform focused on AI driven marketing workflows and content operations.I thrive in fast paced environments where clarity beats noise, storytelling creates alignment, and strategy turns into real growth.What I tend to get pulled into:• Go to market strategy and positioning• Growth and demand engine design• Marketing and revenue transformation initiatives• Operating model design, process improvement, and scale readiness• Sales alignment, enablement, and execution clarity• AI driven marketing systems and operations• Executive storytelling and cross functional alignment

Experience

1. Advisor, Product Marketing & Growth Strategy

   Workzone

   Aug 2025 — Present

   Provide executive level guidance across product marketing, positioning, buyer insights, website optimization, competitive intelligence and inbound growth strategy. Advise senior leadership on go to market direction, performance improvements and market differentiation. Improve inbound performance through enhanced content structure, UX updates and SEO. Refine value propositions, persona messaging and competitive positioning. Deliver roadmap recommendations using customer insights, usage analysis and market research.

Education

• University of Wisconsin-La Crosse

  B.S. Marketing & Economics, Marketing & Economics

Skills

• Account Management
• Sales
• Online Advertising
• Product Marketing
• Social Media Marketing
• New Business Development
• Direct Marketing
• Marketing
• Email Marketing
• Crm
• Multi-Channel Marketing
• Marketing Strategy
• Market Research
• Direct Mail
• Integrated Marketing
• Market Planning
• Strategic Planning
• Brand Development
• Marketing Communications
• Project Management
• Strategy
• Digital Marketing
• Lead Generation
• Advertising
• Online Marketing
• Business Planning