Shannon R.
Lifecycle & Retention Marketing at Shake Shack
- Role
- Senior Lifecycle Marketing Manager at Shake Shack
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Senior Lifecycle Marketing Manager
Aug 2022 — Present · New York, NY, US
Owned enterprise guest messaging strategy across email, push, in-app, and SMS/MMS, supporting brand campaigns, regional marketing, and offer strategy.Served as business lead for enterprise transformation initiatives, including Marketing Automation and Loyalty platform RFPs, implementation, and activation.Established the strategic foundation for Shake Shack’s lifecycle and offer programs through rigorous testing, measurement, and optimization.Drove growth in guest retention, frequency, AOV, and app engagement through personalized, omni-channel initiativesDefined and scaled CRM and guest lifecycle frameworks in partnership with Brand, Guest Insights, and AnalyticsBuilt and mentored high-performing lifecycle team, positioning Shake Shack as a best-in-class digital leader in QSR and DTC
Education
Rutgers University
Bachelor's Degree, Economics
2012 — 2016
Skills
- Social Media
- Social Networking
- Time Management
- Teamwork
- Marketing
- Event Management
- Stata
- Public Speaking
- Stock Market Analysis
- Research
- Eviews
- Microsoft Office
- Powerpoint
- Microsoft Excel
- Leadership
- Event Planning
- Microsoft Word
- Customer Service
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