Shannon Reed
Group Director- Design Active Private label brands
- Role
- Senior Director of Design at Walmart
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Shannon Reed
Creative, highly-experienced design director and startup entrepreneur. Extensive background in the entire product development process of fashion apparel, footwear, jewelry and accessories. Founded, bootstrapped and launched a disruptive startup wholesale and e-commerce business in the performance, fashion chef wear/uniform category, targeting high-end, restaurants, hotel groups and hospitality distributors. Clients include some James Beard Award winning, internationally-known chefs. Grew the business 150% in three years.o Design direction and leadershipo Color and trend researcho Deep technical knowledge of wovens, cut and sew knits, sweaters, patternmakingo Strong presentation and illustration skillso Extensive international and domestic travel and sourcing experienceo Business development, creating business planso Brand developmento Merchandising o Budgeting and P+L managemento Wholesale and e-commerce saleso Digital marketing experience, including social media, email marketing, paid search o Order fulfillment and distribution
Experience
Senior Director of Design
Feb 2023 — Present
Education
ESMOD International
Fashion/Apparel Design
1989 — 1989
Fashion Institute of Technology
Bachelor of Fine Arts (BFA), Fashion/Apparel Design
1987 — 1990
Skills
- Sweaters
- Styling
- Private Label
- Technical Design
- Pattern
- Apparel
- Fit
- Knitwear
- Accessories
- Fashion Design
- Creative Direction
- Retail
- Illustration
- Outerwear
- Textiles
- Fashion
- Sourcing
- Cut & Sew
- Tech Packs
- Handbags
- Merchandising
- Trend Analysis
- Wovens
- Footwear
- Trend
- Shoes
- Sportswear
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