Shannon Procter
Business Planning Lead (Tesco Media) @dunnhumby
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WORK HISTORY
Business Planning Lead (Tesco Media) @dunnhumby
SKILLS
ABOUT SHANNON PROCTER
With over a decade of retail experience specialising in merchandising and strategic planning, I bring a deep understanding of what drives commercial success in fast-paced, competitive environments. My career has spanned hands-on merchandising, end-to-end category planning, and high-impact strategic initiatives that deliver measurable business results.Currently, I serve as a Business Planning Manager at a leading retail media company, where I bridge the gap between data-driven strategy and actionable planning. I collaborate cross-functionally with commercial, marketing, and analytics teams to shape business roadmaps, optimise investment, and support scalable growth. Proven track record in turning insights into action Skilled in forecasting, P&L analysis, and stakeholder alignment Passionate about innovation at the intersection of retail and mediaI’m always open to connecting with professionals who are equally passionate about the future of retail and the evolving digital commerce landscape.
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