Shannon Peerless

WORK HISTORY

ABOUT SHANNON PEERLESS

I am a passionate PR professional with more than 16 years of experience in the industry, having started my journey at the age of 18 and progressing from a junior PR position to Managing Director at my first agency. There, I led teams in PR, digital marketing, social media, design, video, and web. Throughout my career, I’ve worked across a wide range of both B2C and B2B briefs. My true passion lies in delivering meaningful consumer PR for organisations that are genuinely exceptional at what they do and make a real difference in the world. I have gained strong insights into cross-platform marketing campaigns that consistently deliver on KPIs, having had the privilege of working with high-profile clients such as carwow, Confused.com, Optical Express, WaterAid, Superdry, Just Eat, MyProtein, and TotalJobs. My expertise encompasses all areas of public relations, from creative ideation and strategy development to executing award-winning campaigns and leading teams to achieve exceptional results. I am deeply passionate about media and communications, thriving on crafting compelling stories that elevate brand messages, resonate with target audiences, and drive engagement. As a Senior PR Director at WPR, I work across some of the biggest consumer accounts, including Care UK and Redrow, and I’m committed to inspiring and leading my team to deliver phenomenal results for clients that get the world talking!