Shannon Peach

About Shannon Peach

Leading organic growth strategy at the intersection of traditional SEO and AI-era discovery — where the rules are being rewritten in real time.

Experience

1. Growth Lead, Marketing and Strategy

   Ironclad

   Sep 2024 — Present

   My work centers on building the systems and frameworks that help content get found not just by search engines, but by the large language models increasingly shaping how buyers research and decide. That means thinking beyond keywords: designing content architecture for machine interpretability, developing agentic workflows that scale content operations, and creating the connective tissue between SEO, content engineering, and revenue marketing.Last year, I grew organic pipeline by 30% — even as overall website traffic declined due to the rise of conversational search. That result is the clearest argument I know for why organic strategy has to evolve beyond traditional SEO metrics.Current focus areas: ∙ LLM visibility & answer engine optimization — ensuring our content surfaces in AI-generated responses across ChatGPT, Perplexity, Claude, and beyond ∙ Agentic content workflows — building repeatable, AI-assisted systems for content production, auditing, and optimization at scale ∙ Cross-functional program leadership — aligning SEO strategy with demand gen, brand, and product marketing to drive measurable pipeline impact ∙ Digital visibility strategy — expanding organic reach across the full discovery landscape, from traditional SERPs to generative AI platforms and popular community forums.

Education

• University of San Francisco

  English & Digital Marketing