Shannon Ortega

About Shannon Ortega

Digital Optimization and Personalization leader with 8+ years of experience growing revenue and engagement through experimentation. I specialize in developing A/B and multivariate testing strategies, building personalization programs, and partnering with cross-functional teams to deliver data-driven digital experiences.At Publix Technology – Digital Product, I lead the enterprise testing program, driving a 200% increase in testing velocity and expanding experimentation into mobile app experiences. I’ve built operational frameworks, introduced new tools and processes, and championed an organization-wide culture of experimentation.Previously at Carnival Cruise Line, I helped scale personalization programs, executed merchandising strategies, and launched dynamic experiences that increased homepage CTR and audience engagement.I’m passionate about using data to improve customer journeys and helping teams unlock insights that influence product, UX, and marketing roadmaps.

Experience

1. Digital Optimization Leader

   Publix Super Markets

   Nov 2021 — Present

   Promotions within Digital Product Team:System Analyst (Nov 2021 – Apr 2022)Senior Software Engineer (May 2022 – Jul 2023)Lead Software Engineer (Aug 2023 – Present)Own and lead the enterprise experimentation program for publix.com and Publix App, overseeing strategy, test development, execution, QA, analytics and executive reporting. Increased overall testing velocity by 200%, establishing a structured experimentation pipeline and cross-functional intake process.Developed a new program management system that standardized workflows, improved visibility, and reduced cycle time for test launches.Launched Publix’s first optimization test on the Publix mobile app, expanding testing capabilities beyond web.Partner with Product, UX, Engineering, Marketing, and Analytics to identify test opportunities and execute A/B and multivariate experiments.Championed to grow the team, where I lead two full time contractors in support fo scaling the optimization programAnalyze results, develop insights, and present recommendations to senior leadership to inform product roadmaps.Champion a culture of experimentation across the Digital Product organization, educating teams on best practices and driving adoption of optimization.

Education

• Miami Dade College

  Associate of Arts (A.A.), Information Systems Technology

  2016

Skills

• Html5
• Tableau
• Time Management
• Microsoft Word
• Front-End Design
• Microsoft Office
• Merchandising
• A/B Testing
• Time & Attendance
• Web Content Writing
• Exacttarget
• Travel Planning
• Content Management Systems (Cms)
• Sitecore
• Office Management
• Customer Service
• Dreamweaver
• Email Marketing
• Web Development
• Optimizely
• Management
• Digital Strategy
• Content Marketing
• Javascript
• Data Analytics
• Social Media
• Marketing
• Microsoft Excel
• Powerpoint
• Payroll
• Css
• Adobe Analytics
• Front-End Coding
• Web Design
• Event Planning