Shannon Olson

Senior Design Manager @Hanesbrands Inc

Winston-Salem, NC, US

Led design and product development for the men’s and ladies’ sock division, delivering innovative seasonal collections that aligned with brand strategy, trend direction, and business objectives.• Served as lead designer for “Absolute”, Hanes’ fastest-growing platform, overseeing its launch and driving rapid expansion across all genders. Built on its success by developing usage-specific collections—including Comfort, Active, Run, and Wellness—broadening category reach and deepening consumer connection.• Implemented new standard operating procedures within the design department, improving speed-to-market and reducing waste from incorrect or unnecessary samples.• Partnered with merchandising, sourcing, and marketing to streamline cross-functional processes, enhance communication, and accelerate product launches.• Elevated product innovation through creative strategies, trend forecasting, and competitive market analysis, resulting in expanded market presence, increased brand visibility, and stronger consumer loyalty.• Championed fit strategy, technical design, and storytelling to connect product vision with consumer needs, ensuring commercial success while maintaining brand integrity.

The Art Institutes

Fashion Design

The Art Institute of Philadelphia

Fashion/Apparel Design