Shannon Natker

Product Management at Rivian | Global Merchandising Leader | Consumer Centric | Strategic & Collaborative Problem Solver

Role
Product Merchandising Manager, Lifestyle Merchandise at Rivian
Location
Costa Mesa, CA, US
LinkedIn followers
500 followers

About Shannon Natker

I am a strategic Global Merchandising Leader with 2 decades of experience at prominent apparel, accessories, and footwear brands. I have a strong acumen for driving change, complex problem solving, and enhancing processes for peak efficiency, while keeping the pulse on trends and consumer journeys. An empathetic and collaborative professional, I thrive on a team culture that is inspired, connected and inclusive. I have been instrumental in building style credibility, elevating product, and amplifying storytelling for measurable results.

Experience

  1. Product Merchandising Manager, Lifestyle Merchandise

    Rivian

    Jun 2025 — Present · Irvine, CA, US

    Oversee product strategy and manage team through full end-to-end process of product creation, merchandising, seasonal buying and planning, forecasting, and visual merchandising for Lifestyle Merchandise apparel and accessories categories. Partner cross-functionally to build compelling assortments, develop strategic partnerships, and drive growth across channels while positioning the business to scale.

Education

  • University of Wisconsin-Madison

    Bachelor of Science - BS

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