Shannon Murray
Director of Brand Marketing at Suja Life | Building the Future of Wellness through Insight-Led Innovation & Brand Strategy
- Role
- Director of Brand Marketing, Vive Organic Wellness Shots Category at Suja Life
- Location
- Oceanside, CA, US
- LinkedIn followers
- 500 followers
About Shannon Murray
Shannon Murray has worked in the Health & Wellness Industry for over 5 years. In this time, she has worked with emerging CPG brands as well as leading ingredient suppliers, manufacturers and consulting agencies. Her area of expertise is in product launch, marketing strategy, business development, market trends and analysis, and client/ partner relationships.Starting her career as the Project Manager at Nutrition Business Advisors focusing on research projects, client services, market & competitive analysis, and business development, she has continued her personal and professional growth in the Natural Products industry with her unequivocal willingness to learn.Through the years, Shannon has aided CPG start-up companies in building out partnership programs, product launch processes, and product development strategies. At Shannon\'s previous role as the Director of Product Life Cycle at an organic, superfood company, Organifi, she worked on marketing/ product strategy, market trends analysis, product ideation and development, CPG packaging and compliance, and implementing lasting business processes. Currently, she now holds the position of Director of Product Innovation at a leading beverage company Suja Organic. In her time here she has aided in the launches & created a road map that drives company goals & expands into new categories. Shannon graduated from San Diego State University with her Bachelor of Science in Foods & Nutrition and a minor in Business Administration.
Experience
Director of Brand Marketing, Vive Organic Wellness Shots Category
Apr 2025 — Present · Oceanside, CA, US
As Director of Brand Marketing for Wellness Shots and Vive Organic, I am a founding member of the brand marketing team at Suja Life, reporting directly to CMO. I lead the strategy and marketing for Suja Life’s Wellness Shots portfolio, including Vive Organic and Suja Organic offerings. This role focuses on driving long-term growth, brand leadership, and innovation across the functional shots category.Key responsibilities:• Own and execute long-term strategic planning for the Wellness Shots business• Conduct market analysis to identify trends, consumer insights, and white space opportunities• Lead brand strategy and consumer marketing efforts across all channels and touchpoints• Drive innovation and new product development aligned with consumer needs• Oversee integrated marketing campaigns and performance tracking• Identify new business opportunities and partnerships• Partner cross-functionally with executive leadership to ensure alignment across departments• Mentor and develop talent across the organization• Support sustainability and corporate responsibility initiatives• Ensure agility in brand planning by staying ahead of market and consumer trends
Education
Ernest Righetti High School
High School Diploma
2008 — 2012
San Diego State University
Bachelor of Science (BS)
2012 — 2016
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