Shannon Menard

About Shannon Menard

Seasoned PR & Influencer Marketing Manager with 8+ years of experience working across a wide range of CPG brands. My approach to media relations and influencer strategy is dynamic and results-driven, having led campaigns that generated billions of impressions and over $100k in sales through innovative digital marketing initiatives.I’m highly skilled in building strong, long-term relationships with celebrities, influencers, editors, and other media professionals, and have developed an established network of press contacts over the years. Through leveraging creative activations, events, and brand partnerships, I\'ve successfully driven sales and elevated brand visibility in highly competitive markets.I thrive working in collaborative environments and love finding new ways to drive impact through meaningful connections.

Experience

1. Pr & Brand Partnerships Manager

   Brooklinen

   Mar 2025 — Present · New York, NY, US

Education

• San Diego State University

  Bachelor’s Degree, Journalism Public Relations

  2013 — 2017

• San Diego State University

  Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication

• Sciences Po

  Humanities and Politics

  2016 — 2016

Skills

• Organization Skills
• Onedrive
• Microsoft Powerpoint
• Twitter
• Microsoft Word
• Facebook
• Cisionpoint
• Microsoft Office
• Sales
• Interpersonal Communication
• Social Networking
• Communication
• Social Media Communications
• Public Speaking
• Customer Service
• Social Media Integration
• Social Media Marketing
• Microsoft Excel
• Social Media
• Research
• Digital Photography
• Time Management
• Web Content Writing
• Mailchimp
• Hootsuite