Shannon Odonnell McCafferty
Director of Product Marketing at Compass
- Role
- Director of Product Marketing at Compass
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Shannon Odonnell McCafferty
Passionate. Curious. Eager.I am a marketing, advertising, and events professional as well as a yoga teacher who integrates the values from each discipline into a unique skill set. I start each day powerfully by meditating and setting intentions. I reflect on progress daily, express gratitude, and set goals. I believe short-term goals are the key to long-term progress. As a marketing and sales professional at L\'Oreal, I brought campaign strategies to life by connecting the visions of account buyers, sales and internal teams. I planned, executed, and analyzed the strategic launch programs for L\'Oreal\'s largest retail clients to ensure volume, profit and share objectives were met. Creativity, collaboration, and a positive attitude were paramount to maintaining these relationships and exceeding client expectations.I now lead the national advertising and events strategies at Compass. I create integrated campaigns across paid and owned channels to ensure Compass is revolutionizing the traditional brokerage space. I welcome change, thrive in dynamic, fast-paced environments, and maintain keen attention to detail. My years in the beauty industry, real estate, health industries, and experiences traveling have taught me the value of adapting quickly, and bringing innovation to the forefront.I am motivated by the time I have on this earth to make a difference, to gain new perspectives, to learn about other cultures, to spend time in nature, to create as little harm to the environment as possible, to try new food, coffee and fashion. Life is so short and yet so long, it’s all about finding balance and enjoying the ride.
Experience
Director of Product Marketing
Jul 2020 — Present · Denver, CO, US
Education
Virginia Tech
Bachelor of Science - BS
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