Shannon Goad

About Shannon Goad

I\'ve worked for JPMorgan Chase since January 2004. From January 2004-July 2008, I managed and developed executive and internal communications, as well as the intranet, for J.P. Morgan\'s high-net-worth and ultra-high-net-worth client segments. From January 2007-July 2008, I also led a team of six communication professionals in support of this line of business.In July 2008, I transitioned to JPMorgan Chase\'s digital team, where I managed teams & projects in the creation of content for the corporation\'s public and secure digital properties, including chase.com and the Chase Mobile app.In 2019, I transitioned to a new role as Head of Copy for Brand, setting our brand voice, creative directing marketing work and overseeing teams of copywriters and editors who create compelling marketing copy that aligns with our brand voice across the Chase, J.P. Morgan and JPMorgan Chase corporate brands. Specialties: Simplifying the complicated with clear, concise copy that both accomplishes the goal of the communicator and communicates to the reader what he/she needs to know or needs to do; writing for financial institutions, for both internal and external audiences; quickly reviewing and assessing the main points of a communication and creating from that a thorough but easily-digestible summary; customer/client advocacy; project management; client service; executive communications; web usability and customer experience advocate in the online space (web and mobile).

Experience

1. Head of Creative Operations & Ai Transformation Executive Director

   JPMorganChase

   Jan 2026 — Present · Columbus, OH, US

   As the head of AI Transformation for Brand, my primary focus is standing up the AI Transformation discipline for our Brand organization, as well as partnering with other transformation teams to drive firm-wide efforts in this space. My new team is responsible for designing, building and optimizing AI-driven workflows to bring creative concepts to life, ensuring accuracy, compliance and accessibility of our digital assets, including brand guidelines, and working cross-functionally with creative, marketing, project management and tech teams.As head of Creative Operations, I oversee our project management discipline, pushing it to be a true center of excellence in support for brand management and creative execution. Our team also partners closely with Finance and Business Operations to manage approvals, access to and usage of AI tools; to develop and refine creative processes and workflows; and to redesign workflows across Brand and Marketing, accelerating speed to market, reducing reliance on external partners and expanding our in-house capabilities.

Education

• Bluffton University

  Communications, Journalism, Music

  1995 — 1999

Skills

• Writing
• Editing
• Marketing Communications
• Customer Communication
• News Writing
• Web Content
• Twitter
• Internal Communications
• Journalism
• Blogging