Shannon Lopez

About Shannon Lopez

Loyalty, marketing, and analytics professional with a proven track record of improving…

Experience

1. Managing Director, Strategic Operations

   Epic Research

   Mar 2012 — Present · Philadelphia, PA, US

   Managing Director, Strategic OperationsManaging Director, NitroCollege.com, 2018Managing Director, Apple iPhone Upgrade Program, 20••••22Chief Operating Officer, Sky Financial, 20••••16Managing Partner, United MileagePlus Small Business Network, 20••••14Specializing in loyalty marketing and financial services, bringing businesses to market independently or on behalf of Fortune 100 corporations. Consistently launching new products, divisions, and businesses with optimally designed operations, within required timeframes, with accompanying marketing, and under budget.Strategy & Research• Lead client engagements for competitive product and user experiences, new product design, and UX optimization• Conduct research to maintain current knowledge of neobank and fintech products and functionality• Field market research (both client and internal) to identify business, product, and customer usage trendsProduct Development• Launched multiple new product verticals for testing; managed successful tests to full implementation• Designed and implemented new financing solution for Apple iPhones in Apple stores: exceeded expected penetration by 10x• Developed and managed the first airline loyalty program for small businesses: reached 3mm+ small businesses with 30+ relevant loyalty offersStart-Up Design & Implementation• Built operational infrastructure and managed operations, partner on-boarding, and governance for start-up financial services company focused on partnership marketing• Created strategy, content, and framework for new financing and education tool• Designed ongoing working model to expand products into multiple new businessesBusiness Development• Negotiated partnerships with major service providers (e.g, UPS, Chase Paymentech) to small businesses• Conceived operational solutions to bring startup partnership and functionality to Top 10 credit card banks• Expanded developed products beyond initial intent by applying them to broader industries

Education

• Harvard Business School

  MBA

  1999 — 2000

• Georgetown University

  BS, Physics

  1990 — 1994

Skills

• Marketing
• Product Management
• Business Development
• Customer Relationship Management (Crm)
• Business Process Improvement
• Program Management
• Executive Management
• Relationship Management
• Segmentation
• Strategic Partnerships
• Credit Cards
• Advertorials
• Strategic Planning
• Business Analysis
• Management Consulting
• Analytics
• Business Strategy
• Banking
• Retail Banking
• Financial Analysis
• Financial Modeling
• Financial Services
• Crm
• Strategy
• Portfolio Management
• Competitive Analysis
• Customer Experience
• Start-Ups
• Vendor Management
• Customer Acquisition