Shannon Lin

About Shannon Lin

In order to be irreplaceable one must always be different.\"- Coco Chanel I have extensive experience as being a Business Development Professional, Branding,and Product Development.As a marketer, I must be flexible and be an excellent communicator. It\'s my responsibility to set the brand apart from its competition, to single it out and convince consumers of the brand’s merit. It\'s also my responsibility not to limit my knowledge of product categoryWhen developed the new business / market / channel, I had to build Brand Loyalty with Target Market and to excel at Customer Service. It\'s my responsibility to customize strategies to develop a new market, it helped to ensure that the new market penetration was successful. Market covered new technology like Hotel Groups, luxury home decor, High Power LED, Photocatalyst purification system as well as my true expertise fashion products from fashion collections / technical / performance garments and accessories. As a product developer, I worked along with the designer from international retailers / wholesalers / Leagues to source new fabrics and trims. I also worked with mills and trim suppliers from Greater China, HK, South East Asia, India, Korea, Japan and Europe to develop the new season’s fabric and trim exclusives. Specialties: business developer + marketer + product developer = sales-driven product / marketing strategist* Cut & Sew production ( production planning )/ product development in both OEM / ODM intentionally* Infant / Childrenwear, Knitwear, Technical / Performance apparel, Fashion accessories,Textile sourcing and development* Sourcing new suppliers and cost control * Extensive Overseas Travel Experience* Brand Licensing ( Management ), trademark, and CIS management* Digital Branding / Marketing* Leadership - 50+ staffs* Distributor Development and Management* Business development and Account Management* Fashion sense = trend setter\" Creation is a drug, I cannot live without!\"

Experience

1. Marketing Manager Brand & Strategic Innovation Department Starite (by Sing Mas)

   Starite

   Jun 2025 — Present

   Role OverviewLead brand, strategic innovation, and business development initiatives that support Starite’s global market expansion. This role connects material technology, market research, and commercial strategy, overseeing cross-functional teams to drive brand visibility, partner engagement, and long-term business growth across international markets.Key Responsibilities1.) Lead Brand & Strategic Innovation initiatives in support of global business development and market expansion.2.) Support business development activities by identifying market opportunities, application gaps, and potential partners across hospitality, visual display, retail, and branded environments.3.) Oversee market research, competitive analysis, and regional market intelligence to inform expansion strategy.4.) Direct cross-functional teams across innovation strategy, business development, design integration, communications, and digital strategy.5.) Set objectives, KPIs, and execution direction for part-time and full-time team members, including students and early-career professionals.6.) Coordinate preparation and presentation of material demo kits, concept proposals, and strategic materials for meetings with global brands, hotel groups, distributors, and sourcing teams.7.) Support distributor development, partner communication, and pre-sales strategic alignment in international markets.8.) Act as a bridge between internal material development, external partners, and market-facing business strategy.

Education

• The Art Institutes

  AAA

  2000 — 2001

• Parsons School of Design

  Continue Education Certificate

  2001 — 2002

• South Puget Sound Community College

  Associate of Arts (AA)

  1998 — 2000

Skills

• Market Research
• Apparel
• Leadership
• Marketing Communications
• Fashion Retail
• Styling
• Project Planning
• Business Development
• Crm
• Management
• Competitive Analysis
• Visual Communication
• Event Planning & Management
• Marketing Analysis
• Buying
• Marketing
• Project Management
• Talent Scouting
• Visual Merchandising
• Strategic Public Relations Planning
• Product Management
• Global Business Development
• Customer Service
• Training
• Product Development
• New Business Development
• Production & Sourcing
• Fashion Design
• Product Marketing
• Merchandising
• Advertising
• Product Road Map
• Trend
• Brand Management
• Recruiting
• Business Strategy
• Marketing Strategy
• Fashion Marketing
• Strategic Planning
• Media Buying