Shannon Lafrano

Manager, Digital Partnerships

Role: Manager, Digital Partnerships at Initiative
Location: Weehawken, NJ, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Shannon Lafrano

A dynamic and hard-working team player with a passion for client satisfaction and a proven ability to thrive in fast-paced, creative environments. With a diverse background across the pharmaceutical and entertainment industries, I bring expertise in Integrated Marketing, Commercial Marketing and Events, Account Management, branded content strategy, and digital investment strategy and activation. I’m now seeking to apply my broad skill set to new opportunities in a creative industry where I can take on fresh challenges and continue to grow professionally.

Experience

Manager, Digital Partnerships
Initiative
Mar 2024 — Present

Education

Drew University
Bachelors
2011 — 2015

Skills

Leadership
Communication
Microsoft Word
Powerpoint
Microsoft Excel
Microsoft Office
Social Media
Event Planning
Public Speaking
Social Networking
Research

Contact information

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Work email
•••••@initiative.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Initiative

Advertising Services · 3.1K employees · New York, New York, United States

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Part of Omnicom Media, our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

initiative.com

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