Shannon L.

AI-Driven Director of Operations at Crisp, Inc. 5000

Role
Ai-driven Director of Operations at Crisp
Location
Atlanta, GA, US
LinkedIn followers
500 followers

About Shannon L.

I get things done for you. For over 16 years, I have built and scaled operational systems and teams that make companies run with precision. I’ve led operations across multiple industries (legal operations consultancy, luxury retail, IT consultancy), serving in roles spanning Director of Operations, Chief of Staff, international operations leader, and advisor to high-growth executive teams.My work centers on architecting the processes, infrastructure, and cross-functional alignment required for predictable execution, year-over-year growth, and operational leverage. I specialize in diagnosing systemic constraints, designing solutions, and driving measurable results through disciplined implementation.I operate as an AI-driven systems builder: this includes integrating automation into workflows, eliminating redundancy, increasing throughput, improving decision velocity, and enabling teams to scale well beyond headcount.My competency lies in transforming ambiguity into ordered, high-performance operating systems. That includes leading global teams, building reliable mechanisms that support revenue expansion, and ensuring operational integrity across complex environments. I hold to a leadership approach grounded in clarity, accountability, and ownership. The outcome is consistent: durable systems, disciplined execution, and stronger business performance.

Experience

  1. Ai-driven Director of Operations

    Crisp

    Feb 2023 — Present · Atlanta, GA, US

    About Me and What I Do:I design and manage the operational systems that enable Crisp to scale. My work spans every major business pillar: Client Success, Coaching, Marketing, Sales, Recruiting, HR, Production, internal Operations, and leading international team, with a mandate to create consistent, repeatable, and high-performance operating capability across the company.I architect and improve cross-department workflows, implement AI-enabled automation, diagnose systemic gaps, and build the infrastructure required for predictable growth. I lead a multi-layered, U.S-based *and* global operations team responsible for executional excellence, process integrity, and throughput across the business.The focus is simple: increase efficiency, reduce operational drag, improve client outcomes, and enable the organization to scale with speed, reliability, and clarity. 15 direct reports.About Crisp:Crisp has been recognized on the Inc. (Fastest Growing Private Companies in the U.S- 2024, 2022, 2021, 2020, 2019, 2018, 2017), as well as Atlanta\'s Top 100 Fastest Growing Private Companies (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016) & Atlanta\'s Best Places to Work (2024, 2023, 2022), Crisp is the nation’s fastest-growing law firm growth company.We\'ve helped thousands of attorneys — from solo and small firms to large practices — build their brand, differentiate themselves from competitors, attract better cases, and earn millions in new revenue.Crisp has been featured in Forbes, Inc, Avvo, ABA Journal, The Trial Lawyer, Huffington Post, and The Wall Street Journal.OUR BOOK: The Game Changing Attorney (available on Amazon and Barnes & Noble)- PODCAST: The Game Changing Attorney Podcast (available on iTunes, Spotify, Google Podcasts, etc.)- https://crisp.co/podcast/

Education

  • University of West Georgia

    Education

    2005 — 2007

  • Georgia State University

    Early Childhood Education and Teaching

    2011 — 2013

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Shannon L. — Ai-driven Director of Operations at Crisp in Atlanta, GA, US | Unifers