Shannon Keane

About Shannon Keane

I am a Marketing Manager working in Data Strategy & Analytics. With a skillset rooted in analyzing data, working on cross functional teams, and growing client relationships, I am experienced in generating data centric reports and making key recommendations for executive leadership. I lead a four person team in developing monthly/quarterly reports, maintaining client-facing dashboards, and implementing website tags.I am skilled in tools such as Google Tag Manager and GA4 to implement and track web performance, and Marketing Cloud Intelligence (previously Datorama) to visualize performance across paid marketing campaigns. Performance analysis spans across channels inclusive of programmatic and endemic display, streaming, OLV, paid social (Meta, TikTok, Reddit), paid search, and organic search.I am always looking to grow my network. Let’s connect!

Experience

1. Manager, Data Strategy & Analytics

   Kepler

   Apr 2024 — Present · New York, NY, US

   Pharma Account (DTC)- Supervises a 4 person team, overseeing the execution of 7 monthly and quarterly reports for DTC indications- Acts as the DTC (direct to consumer) lead and main point of contact for 20+ client contacts and 6 partner agencies- Led the creation of weekly launch reports, set project timelines, and directed collaborative working processes with partner agencies for 3 newly approved indication launches- Developed trainings and a three month paced schedule to onboard 3 team members to the pharma account.

Education

• Chapman University

  B.S. Business Administration, Analytics Minor

  2017 — 2021