Shannon Humphries
Senior Client Insights Analyst @DoubleVerify
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WORK HISTORY
Senior Client Insights Analyst @DoubleVerify
New York, NY, US
EDUCATION
Hult International Business School
Master of Science - MS
Hult International Business School
Master of Science - MS
University of Utah
Bachelor of Science - BS
University of Utah
Bachelor of Fine Arts - BFA
ABOUT SHANNON HUMPHRIES
Shannon leads Sales Strategy & Analytics at DoubleVerify in New York. Previously, she founded ZahZee, consulted in growth marketing, and was a Senior Media Buyer at VaynerMedia.Shannon has a proven track record of driving revenue growth through strategic sales initiatives and data-driven insights. She brings experience optimizing growth for Fortune 500 companies, and leading multi-channel digital campaigns. With a strong background in analytics, Shannon is skilled at turning data into actionable strategies that fuel client success. She has also authored impactful case studies and achieved entrepreneurial success in D2C commerce.WEBSITE: SKILLSTableau • SQL • Excel • Powerpoint • Google Ads • Facebook Ads • TikTok Ads • Google Analytics• Growth Marketing • Product Marketing • Branding • Content Creation • Paid and Owned Social Media • Influencer Marketing • Email Marketing GROWTH MARKETING CLIENTSArq Botanics• Rebel Industries B2B ANALYTICS CLIENTSChase• Mondelez• Ferrera• Pfizer• Dell• Petco• Facebook• Scotts• Target• BestBuy• Merck • Comcast• AstraZeneca • Planned Parenthood• COTY• Campbells• Fidelity • New Balance • MetaMEDIA CLIENTSMondelez • Scotts Miracle-Gro • LOLA FUN FACTSI\'m from Minnesota, moved to Florida to train in ballet pre-professionally in high school, and love to ski
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