Shannon Hogan Boller
Director, Marketing Strategy & Planning @American Express
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WORK HISTORY
Director, Marketing Strategy & Planning @American Express
Lead a team responsible for the central go-to-market strategy for organizational big bets, including product launches and refreshes.
EDUCATION
University of California, Berkeley
Bachelor of Arts (B.A.), Political Economies of Industrial Societies
University of Virginia Darden School of Business
Master of Business Administration (MBA), Business Administration and Management, General
SKILLS
ABOUT SHANNON HOGAN BOLLER
Shannon is a sales and marketing professional with 10 years of experience in the financial services industry. She has a talent for developing data and customer insight driven marketing strategies that deliver results. Her experience spans the customer life-cycle across digital (email, paid and owned media), tele, and face-to-face channels, including: customer acquisition, product go-to-market strategy, cross-sell, upgrade, and retention strategy. She\'s a seasoned people leader who can rally a team around a mission. Shannon earned her MBA at the Darden School of Business at the University of Virginia and completed her undergraduate studies at the University of California, Berkeley.
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